Priceline expands its long-term partnership with Amadeus for enhanced retailing

March 4, 2024

The new agreement will deliver robust content to travelers through NDC and new search capabilities

The partnership between Amadeus and Priceline is evolving to combine enhanced air distribution – including NDC content – with leading IT capabilities. This long-term partnership will enable Priceline, part of Booking Holdings, to access content via the Amadeus Travel Platform with many of the world’s leading airlines. 

The new agreement increases the scope of the relationship between the two companies. Priceline will now have access to Amadeus’ unique air content to offer customers more choice and a greater range of fares. Additionally, the two companies are partnering to build a Custom Search solution to deliver Priceline customers more personalized offers, while also driving growth in key performance areas like response time, findability, and conversion.

Amadeus’ unmatched breadth of global travel content is a key addition to Priceline’s Connected Trip strategy and goal to provide an end-to-end travel marketplace for consumers to book and manage their trips.

“The Connected Trip is pivotal to Priceline’s strategy, and core to that is a robust store of travel content,” said Matt Bell, Vice President, Flights, Priceline. “With a strong global offering, Amadeus is an ideal partner to help us deliver the most competitive content and help our customers experience the moments that matter to them.” 

“Expanding our relationship with Priceline is a significant step for Amadeus, particularly in North America where our footprint in online travel is experiencing powerful growth,” said Sam Abdou, Executive Vice President, Global OTAs, IT & Distribution Sales, Amadeus. “At a time when travelers are booking trips with high expectations for their travel experiences, we are pleased to innovate with companies like Priceline that are highly recognized and trusted travel brands.”   

Amadeus and Priceline aim to collaborate and innovate in the longer term to continuously improve the travel experience together. 


About Amadeus
Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow. We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make a positive contribution to our world.  We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology. We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 11 years. Amadeus. It’s how travel works better.  Learn more about Amadeus at


About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline’s proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can’t find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.
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