About Priceline

Our mission is simple: to be the world’s best travel dealmaker. Launched in 1998, Priceline pioneered the online travel category by pairing negotiation and technology to make smarter savings possible for everyone. We’ve helped millions go farther, experience more, and reach their happy place for a happy price.

Powered by advanced AI and decades of dealmaking expertise, Priceline delivers value and flexibility on one easy-to-use platform. With access to millions of hotels, flights, car rentals, cruises, and vacation packages across 116 countries, we use our proprietary Priceline Deals Engine to surface top offers from trusted travel brands, while Express Deals® deliver savings of up to 60 percent on hotels – all backed by our Best Price Guarantee.

To make every trip smarter, we pair these savings with technology that gives people confidence and control. Bundle & Save packages unlock deeper value, our VIP loyalty program offers instant savings and added benefits, and Penny, our AI-powered travel assistant, provides real-time support, while the Priceline app delivers exclusive mobile offers, making it simple to book and manage trips anywhere.

These tools and savings add up. Every year, Priceline users save over $1 billion, about $2,300 every minute, proving that great travel doesn’t have to come at a premium. As the online travel agency defined by innovation and dealmaking, Priceline keeps reinventing how the world travels: making it smarter, faster, and more affordable.

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