Priceline Research shows 85% of Millennials frequently regret not being able to take more trips
NORWALK, Conn., May 5, 2016 . . . Across the generations, Americans have an appetite to take the trips that matter to them, but it’s Millennials who say they need to take the most trips – at least seven or more this year – to make themselves happy. In fact, 83 percent of Millennials would rather take multiple short getaways over one long getaway this year, according to a new “Traveler’s Sweet Spot” survey released today by priceline.com, a leader in online and mobile travel, and part of The Priceline Group [NASDAQ: PCLN].
Priceline.com’s latest survey reveals Millennials want to travel more often, but miss out more than they would like and regret not going. In fact, 85 percent frequently regret when they’re not able to travel. Two in five Millennials most regret not traveling for experiences, such as music festivals (39%) and sporting events (35%). Another 45 percent regret not traveling for their friends’ important life moments, such as weddings, baby showers and bachelor or bachelorette parties, which hasn’t always ended so well. One-third of Millennials report that they’ve lost a friendship over not taking a trip.
“For every trip, there’s something on the line, whether it’s friendship, family, or wellness,” said Brigit Zimmerman, senior vice president of Air and Vacation Packages for priceline.com. “Our research tells us the number-one reason that prevents consumers from traveling is cost and we offer thousands of hotel, flight and rental car deals daily, making it easier to get to important life events, on any device, and at the last minute.”
The survey uncovered plenty of “triggers” to plan a spur-of-the-moment getaway this year. But, Millennials would be most willing to plan a spontaneous, short trip to visit friends and family (64%) – followed by seeking some “me” time (56%) and a romantic getaway (45%).
The approaching Memorial Day weekend marks a key moment to take one of those last-minute short trips with friends, family or a significant other. To help travelers find wallet-friendly destinations, priceline.com has compiled the best flight and hotel deals for the holiday weekend.
Top 5 Lowest Roundtrip Flights for Memorial Day Weekend 2016*
| Destination | Airfare |
| Boston, MA to New York, NY | $152 |
| Denver, CO to Phoenix, AZ | $183 |
| Washington, DC to Tampa, FL | $228 |
| Chicago, IL to Las Vegas, NV | $320 |
| New York, NY to Ft. Lauderdale, FL | $328 |
Top 5 Best Overall Hotel Deals for Memorial Day Weekend 2016*
| Destination | Average Daily Rate |
| Albuquerque, NM | $85.23 |
| Phoenix, AZ | $88.69 |
| Black Hills, SD | $91.12 |
| Tampa, FL | $101.85 |
| Orlando, FL | $105.87 |
Top 5 Best-Deal Beach Destinations for Memorial Day Weekend 2016*
| Destination | Average Daily Rate |
| Daytona Beach, FL | $110.99 |
| St. Petersburg/Clearwater, FL | $127.25 |
| Orange County, CA | $128.35 |
| Fort Lauderdale, FL | $128.89 |
| Biloxi/Gulfport, MS | $134.15 |
*Prices may vary. All rates and availability are subject to change at any time.
For more information, please visit www.priceline.com/media or connect with priceline.com on Facebook and Twitter.
About Priceline.com
At priceline.com, part of The Priceline Group [NASDAQ: PCLN], we believe every trip matters. We provide travelers smart and easy ways to save on hotel rooms, airline tickets, rental cars, vacation packages and cruises. With access to over 600,000 properties of all types, consumers can find accommodations with a Best Price Guarantee as well as free cancellations and pay-at-arrival. Priceline.com’s Express Deals® offers exclusive savings without bidding and our famous Name Your Own Price® service delivers the lowest prices available.
About the General Population Survey
The priceline.com survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,005 nationally representative U.S. adults from March 1 to March 4, 2016, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
For press information: Flavie Lemarchand-Wood at press@priceline.com.
