Norwalk, CT and New York, NY – September 17, 2015 – Priceline.com, a leader in online and mobile travel, today announced that it has named BBDO New York as its new strategic and creative advertising agency partner. The agency will be responsible for an integrated marketing platform that includes television, digital and social campaigns.
As the number of mobile-savvy travel planners and bookers continues to grow, priceline.com has launched several innovative products and has challenged its new agency to highlight the company’s core strengths with breakthrough creative in an increasingly competitive category. For nearly twenty years, consumers have chosen priceline.com’s breadth and depth of deals to power their travel needs. More recently, the company launched Express Deals® for steep discounts without bidding and Tonight-Only Deals ℠ for last- minute travelers. By connecting in new ways with this growing audience, priceline.com will continue its rich history of synergistic relationships with hotel, rental car and airline partners that lead to some of the best travel deals in the industry.
“We chose BBDO because of its proven ability to develop strategic platforms and outstanding creative that deliver measurable results,” said Brett Keller, Chief Marketing Officer at priceline.com. “Priceline.com has a track record of award-winning campaigns that resonate with consumers and we believe that this partnership will allow us to accelerate our integrated marketing efforts and maximize growth.”
“Great creative can be a great economic multiplier,” said John Osborn, President and CEO, BBDO New York. “We are looking forward to building a great campaign, a great business and a great partnership with priceline.com.”
Priceline.com will introduce a new marketing campaign in 2016. The decision was made after a comprehensive four-month review. Ocean Media will continue as priceline.com’s media partner.
Priceline.com, part of The Priceline Group [NASDAQ: PCLN], gives leisure travelers multiple ways to save on their hotel rooms, airline tickets, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available, or Express Deals®, where travelers can take advantage of hotel discounts without bidding.