Labor Day Weekend Reveals Traveler’s Guilt According to Survey

August 18, 2016

With work and family on the line, travel brand shares tips to maximize a weekend vacation and how to access the best deals

NORWALK, Conn., August 18, 2016 . . . Travelers wanting to take advantage of the long holiday weekend may be feeling some guilt with obligations to work, see family and friends, and squeeze in a last trip of the summer, according to a new survey from, a leader in online and mobile travel and part of The Priceline Group (NASDAQ: PCLN).

Millennials are feeling the most pressure to attend a family event (30%), while 35 to 54 year olds express that finding an affordable destination to visit is the biggest challenge (31%). Some adults are even feeling the need to work over the holiday weekend (15%). What’s more, half of Americans expressed that it’s hardest to cope with the fact that the summer is coming to a close.

“With access to travel anywhere at any time with the touch of a button, Americans are inundated with obligations – and guilt – to take trips that matter most,” said Brigit Zimmerman, Senior Vice President of Air and Vacation Packages at “This Labor Day weekend, makes it easy to score the best hotel, flight and rental car deals when work, family and budgets are on the line.”

To extend that summer feeling, has compiled tips to maximize your vacation and find the best travel deals.

  • Plan a day trip: If you’re limited on time and money, rent a car and plan a day trip to take a quick getaway. Road trips allow you to play the day by ear and hit pit stops along the way. has deals available on standard rental cars for under $100 per day. If you have a little extra room in the budget, upgrade to a convertible Fun Ride to cruise down the highway in style. Want to stop for the night? Book a Tonight-Only Deal(SM) on the app for savings of up to 60 percent on your last-minute hotel room.
  • Extend the holiday weekend: Take off the Thursday before or Tuesday after Labor Day to tack on an extra day of vacation. Not only will you get another day of relaxation, but you’ll avoid heavier traffic periods if you travel on these days. To cut extra traffic time, pack the night before and get on the road as early as possible the next morning to travel during off-peak hours.
  • Score 4- and 5-star hotels for 3-star prices: Due to the demand and popularity for the holiday weekend, you may see higher than usual hotel prices. To get a nice hotel in a desirable area for less, book an Express Deal® on’s mobile app. You see the general location of the hotel, amenities, star-level, and an overall rating from travelers who’ve been there before, and the name of the hotel is revealed after booking.
  • Research activities beforehand: Before heading to your destination, create an itinerary of your must-do activities so that you don’t have to spend precious time doing research on your trip. And, remember to take plenty of photos to extend the joy post-vacation.

No need to work to get a great deal on a hotel room this Labor Day. pulled some of the most popular destinations for the upcoming holiday with corresponding average daily hotel room rates (ADR) and paired them with ADR-busting Express Deals that offer up to 50 percent savings.*

Destination Average Daily Rate Express Deal % Savings
NEW YORK, NY $220.66 4-star, Midtown West, $164 25.6%
CHICAGO, IL $162.79 4-star, Magnificent Mile, $130 20.1%
LAS VEGAS, NV $115.14 4-star, Convention Ctr, $67 41.8%
NEW ORLEANS, LA $146.53 4-star, Downtown, $101 31.0%
DENVER, CO $132.45 3-star, Downtown, $115 13.1%
SAN DIEGO, CA $146.71 3-star, Point Loma, $94 35.9%
ATLANTA, GA $137.81 4-star, Galleria, $69 49.9%
WASHINGTON D.C. $119.81 4-star, Arlington, $90 24.8%
SAN FRANCISCO, CA $194.61 4-star, Financial Dist, $164 15.7%
MIAMI, FL $148.60 4-star, Downtown, $85 42.7%

*Deals and ADRs were shopped on August 9. Prices may vary. All rates and availability are subject to change at any time.

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About the Survey

The Labor Day survey, conducted using Google Consumer Surveys, surveyed 1,500 nationally representative U.S. adults ages 18+ between August 9 and August 12, 2016. This survey is a combination of data from visitors to desktop and mobile web sites and those with the app Google Opinion Rewards (Android only).


At, part of The Priceline Group [NASDAQ: PCLN], we believe every trip matters. We provide travelers smart and easy ways to save on hotel rooms, airline tickets, rental cars, vacation packages and cruises. With access to over 600,000 properties of all types, consumers can find accommodations with a Best Price Guarantee as well as free cancellations and pay-at-arrival.’s Express Deals® offers exclusive savings without bidding and our famous Name Your Own Price® service delivers the lowest prices available.

For press information: Flavie Lemarchand-Wood at

Priceline Press Center