Executive Team

Brigit Zimmerman serves as Chief Executive Officer at Priceline, a role she assumed in 2026 after previously serving as Chief Commercial Officer. With deep travel industry expertise, Brigit has played a central role in shaping Priceline’s commercial and go-to-market strategies since joining the company in 2013.

Throughout her tenure with the company, Brigit has led major product and platform investments that have strengthened Priceline’s competitive position and driven growth across key verticals, as well as successfully managed the integration of the company’s acquisitions, including Flyiin and Getaroom.

Recognized among the Top Women in Travel and Hospitality in 2022, Brigit is widely regarded for her strategic vision and commitment to advancing innovation in travel commerce. 

Prior to joining Priceline, Brigit held a leadership position at United Airlines. She earned a Master of Business Administration from Indiana University’s Kelley School of Business. Brigit resides in Fairfield County, CT with her fiancé and their two dogs.

Traci Mercer serves as Chief Commercial Officer at Priceline, overseeing all commercial operations across the company’s travel verticals. She leads the partner relationships and supply strategies that deliver exceptional value and choice to Priceline customers.

Since joining Priceline in 2023 as Senior Vice President of Accommodations and progressively taking on broader commercial responsibilities, Traci has helped shape a more unified and agile commercial organization. Her leadership has strengthened partner engagement, elevated commercial performance, and advanced multi-brand initiatives that enhance the travel experience across the broader Booking Holdings ecosystem. She led the integration of multiple Accommodations sales teams into a single high-performing organization and supported a group-wide air platform and contracting model that improved operational consistency and expanded value for travelers.

Before Priceline, Traci held senior executive roles at Sabre, Hootsuite, and Expedia Group, after beginning her career in operational and property-level roles with Hilton Hotels. She has lived and worked in the United States, Canada, and Singapore, leading globally distributed teams. Her leadership and influence have been recognized globally, including honors such as Technology Magazine’s Top 100 Women in Technology, GBTA’s Top 50 Women in Travel and the National Diversity and Leadership Council’s Most Powerful Women in Tech.

An avid traveler, she enjoys exploring new destinations with her husband and their dogs and is an active animal rescue volunteer. She resides in the Greater Seattle area.

Heidi Garfield joined Priceline in November 2020 as Senior Vice President and General Counsel, where she is responsible for a range of legal and business matters, including compliance, privacy, commercial transactions and risk management.

Heidi previously served as Senior Vice President and General Counsel at Shutterstock, Inc., where she managed the company’s global Legal and Security teams, as well as Human Resources on an interim basis. Prior to Shutterstock, she spent several years as an intellectual property and commercial litigator at two large Manhattan law firms.

An avid believer in the importance of empowering the next generation with essential knowledge, Heidi is an active supporter of the Schools Consent Project, and regularly teaches NYC students on the subject of consent.

A graduate of Washington University School of Law and Syracuse University, Heidi lives with her husband and two daughters in New York and enjoys any opportunity to be outside, as well as cooking, running and reading.

Sejal Amin joined Priceline as Chief Technology Officer in 2024, bringing over 25 years of technology leadership across public and private companies. She oversees product engineering, infrastructure, data, and technology operations, delivering tech solutions that redefine the travel booking experience. Sejal is also responsible for the company’s enterprise AI strategy, including the integration of generative AI across Priceline’s platforms and operations, as well as its continued advancements in cloud optimization. 

Sejal has led several enterprise-wide digital transformation initiatives and has extensive expertise in building high-performance product development cultures. At Priceline, she drove the adoption of the company’s product operating model, strengthening alignment across technology, product, and business teams to scale innovation across Priceline’s platforms and operations. Prior to joining Priceline, Sejal served as CTO at Shutterstock, where she leveraged AI to drive a comprehensive revitalization of customer features. Before that, she was the CTO of Tax and Accounting, one of Thomson Reuters’ largest business units, where she led the transformation of the engineering organization and product portfolio.

Sejal is an active contributor and mentor within the tech community. She is an Independent Board Director for Auction Technology Group PLC, a member of the PagerDuty Customer Advisory Board, and a founding member of Unveiled, supporting the advancement of women in STEM. In 2021, she was named to the BT150 Transformational Executive List for her leadership in delivering an enterprise-wide modernization initiative. 

She holds a Bachelor’s degree in Economics and Computer Science, as well as an MBA in Managing Technology from Rutgers University. Based in New York, Sejal is an adventure traveler and enjoys exploring the world with her family.

Lesley Klein joined Priceline in April 2022 as SVP Strategy & Brand Marketing. In this role, Lesley is responsible for growing Priceline’s customer base, building an integrated marketing practice, modernizing the brand, and setting strategic long-term vision for the company.

Lesley brings over 18 years of hands-on experience in reinventing what marketing can do for some of the world’s biggest and most recognizable brands. Her passion is in building contemporary strategies, products, experiences, and partnerships that create cultural resonance, brand growth and shareholder value. 

Prior to joining Priceline, Lesley was VP Global Brand Strategy for WW (Weight Watchers), where she successfully architected the brand transformation to a consumer-centric wellness company. Lesley previously served as Managing Director of leading media and marketing consultancy MediaLink, where she led the Brand Marketing & Agency Partnerships practice. Earlier in her career, Lesley held account leadership and product management positions at Deutsch Inc. and The New York Times.

Outside of work, Lesley is a mentor to young professionals and advisor to early stage companies. She is a member of The WIE Suite and We Are The Board. Lesley lives in Connecticut with her husband and two sons.